The last seven years, I've had the privilege of guiding myself and other students into their dream schools.
I've always loved writing and in my late teens I began to use my writing skills in the context of marketing. At Wharton I studied Marketing and have had the privilege of combining my abilities in marketing in technology, film, and art. (When people ask what I do and I think they read the New Yorker, I tell them, "I work in 'Technology, Entertainment, and Design'."
When you apply to a college, you're marketing yourself. And just like when you encounter a pushy salesman, you can market yourself too aggressively. On the other end of the spectrum, you can be too modest and be completely overlooked.
Most students I encounter have provided incredible value to their school and communities while excelling academically. But when it comes to expressing themselves appropriately to the admissions office, they miss the mark. I love teaching students how to "teach" admissions officers that they are one precocious, accomplished, 17 year old.
Writing. Marketing. Teaching. It all boils down to one word: communication. You want every part of your application to communicate your incredible ability and fit. Do that, and you get the result you're looking for: Admission.